Robinson Washed Flannel | Southern Shirt Co.

Your favorite flannel, from the very first wear.

The Robinson Washed Flannel is soft, lived-in comfort right off the hanger—no breaking-in required. Made from 100% cotton with a double-brushed finish inside and out, it has that cozy feel you love, paired with a fit that’s modern and easy to layer.

Details like a button-down collar, neatly tailored cuffs, and a buttoned chest pocket keep things classic, while back pleats and a touch of stretch give you room to move. The custom plaid patterns—designed in-house—have a vintage look with everyday wearability, making this shirt perfect for cool mornings, casual Fridays, or post-hike drinks.

Easygoing, timeless, and made to be worn again and again.
This is the flannel you’ll reach for all season long.

Noah is 6'1" and wearing a Large in Robinson.